People choose to hire life coaches because they want to do more tomorrow than they can do today. They want to improve their output and see more growth, and they want to do those things quickly and to the best of their ability. All kinds of people use life coaches, including actors, business leaders, creatives, entrepreneurs, executives, homemakers, managers, professionals, small business owners and start-up pioneers. These people all identify a gap between where they are and where they want to be, and turn to coaching when they want help reaching their goals. When you ask yourself what is a life coach and why should I work with one, you’re asking yourself why you’d want to unlock an extraordinary life.