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A life coach is someone who helps you identify your goals and develop an actionable plan to achieve them. Coaching may sound like a foreign concept to some, but to compete as a world-class athlete, you need the experience, enthusiastic support, objective perspective and insight of a coach. This is just as true for CEOs, entrepreneurs, business leaders, executives and business professionals. So, what is a life coach? A life coach is someone professionally trained to help you maximize your full potential and reach your desired results.

A life coach definition can vary depending on what your specific goals are. A life coach encourages and counsels clients on a range of professional and personal issues. Life coaching is distinct from giving advice, consulting, counseling, mentoring and administering therapy. You would hire a coach to help you with specific professional projects, personal goals and transitions. A coach helps you grow by analyzing your current situation, identifying limiting beliefs and other potential challenges and obstacles you face and devising a custom plan of action designed to help you achieve specific outcomes in your life.

People choose to hire life coaches because they want to do more tomorrow than they can do today. They want to improve their output and see more growth, and they want to do those things quickly and to the best of their ability. All kinds of people use life coaches, including actors, business leaders, creatives, entrepreneurs, executives, homemakers, managers, professionals, small business owners and start-up pioneers. These people all identify a gap between where they are and where they want to be, and turn to coaching when they want help reaching their goals. When you ask yourself what is a life coach and why should I work with one, you’re asking yourself why you’d want to unlock an extraordinary life.